FIRST BANK TO OUTSOURCE IT’S OUTBOUND SERVICES

THE CUSTOMER

Our esteemed CATI services client Standard Chartered Bank (SCB) is a worldwide leader in the banking industry with more than 100 years of presence in Bangladesh alone. SCB prides itself on gaining extensive customer insights for constant development of their products and services.

To that end, SCB has a very strong requirement for CSAT (Customer Satisfaction), Marketing, Product development, Customer Outreach and annual NPS Survey.

THE REQUIREMENT

SCB benefits from our competent and next-generation CATI research solutions. Our team of CATI professionals effectively met the requirements of SCB. As part of the CATI services project, SuperTel has to conduct the following:

THE PROJECT - THE RESULTS

Outsourcing CATI services to SuperTel has enabled SCB to get deeper insights through VoC (Voice of Customer), increase productivity, get competent CATI surveys and reduce operating costs.

At SuperTel, we effectively met the requirements of our esteemed Client by taking the following initiatives: